The “Robinson” Marketing Package

Description

Professional Photography & Film

Full Day (10 Hour) Photography & Video Session at the Property

• Photos (Ground/Aerial)
  • Architectural HDR images (High Dynamic Range w/color metering)
  • Magazine-ready interior design photography
  • Aerial/Drone HDR architectural photography – property outlining and
    highlighting
  • True ground and aerial twilight images taken at both Golden and
    Blue hours
  • 360 degree interior/exterior panoramas stitched together creating a
    full virtual tour of the property
  • 2D/3D floor plans
• Video (Ground/Aerial)
  • Full cinematic ground/aerial tour of the property in 4k+ resolution
  • In-camera transitions, shot in HDR log format, color corrected in post
    production, voiceover walk-through, licensed/original music
  • Engaging hollywood-style format with fun realtor cameos and click
    bait thumbnails
  • Professional post production – color grading, sound design, cutting,
    transitions, titles and special effects

Facebook & Instagram Advertising

Create socially relevant, compelling visuals and get the property in front of the right buyer

• Create content from the visuals
  • “Stories” using both photos & video clips
  • Create various length videos (4 videos – 3 in addition to final deliverable)
    • 5-sec teaser for FB & Instagram Stories
    • 15-sec ad video
    • 60-sec Instagram post
    • Full film – Facebook post & YouTube channel
  • Create photos with text 
    • Full image – hero image
    • Memes – YouTube thumbnail & Facebook post
    • Travel poster – for ads & additional posting
• Use content to post 
  • Post twice per week on both Facebook & Instagram (16 posts per month)
    • One photo
    • One video
  • Boost posts to our target audiences
  • Post to relevant groups
• Advertising
  • Create target audiences based on real market statistics
    • Ex. Currently coastal OC has influx from Silicon Valley and NYC
      • Create target audiences in San Francisco w/20-mile radius
      • Create target audiences in NYC w/20-mile radius
  • Segment target audience into income brackets and browsing history
  • Further define readiness by tailoring our content to their location and situation
    • Ready to purchase
    • Selling a home
  • Tailor ads to our specific market-segmented target audience & retargeting
    • Run ads with link to our landing page
    • Use analytics to learn behaviour
      • Tweak ads to better target our audience
      • Make ads more efficient to serve our audience’s needs
  • Create target audiences in the surrounding areas local to the property
    • Market to the local community
  • Run ads while improving efficiency until the sell of the property

YouTube Channel

Our channel to show off your property using viral techniques while appealing to an engaged audience

• YouTube relevant style – YouTube edit
• Post to our channel
• Create YouTube ads
• Clickbait Thumbnail image
• Target local audience to sell home in YouTube ads

Property Website & Landing Page

The main showcase for the property featuring all of the visuals in a beautiful layout complete with all relevant information

• Website with custom address-based domain (ex. 123-Lincoln-Ave.com)
• Build the site to showcase the property
• Add a landing page to allow interested parties to “Sign up” and “Schedule Tours”
• Gather emails and relevant information from interested parties
• Use analytics to further maximise our advertising efficiency

Email Marketing

Nurture our current audience and continue to grow interest in the property

• Send a “coming soon” email to our current list
• Once the visuals are completed, send a “New Listing” email to our audience
  • Exclusive first peek before going live on MLS
• After 2 days – Send a follow up email about our favourite parts of this listing and a link to the video
• After 5 days – Send an email with our favourite listings in the area and how to get your offer accepted
• After 10 days – Send an email showcasing a client success story
• After 15 days – Send an email showcasing a client listing success
• Send “Under Contract” email update
• Send “Sold” email update showing stats

Flyer & Brochure

Use our beautiful visuals to create print collateral that can be seen by locals – a tangible asset gives your property precedence and a connection to the viewer that is lost in Zillow searches – this is one of the first commitments made toward purchase, accepting the brochure

• Design a beautiful listing sheet flyer & brochure/booklet 
  • Distribute at the property
  • Distribute to local realtors & brokerages via email